The Strategy for Q4-Like Profits Year Round
The Key to Unlocking Q1 Selling Success
If you’ve struggled to get sales in 2023, you’re not alone. In fact, the plight of ecommerce sellers during the first and second quarters (January through June) is a struggle as old as the internet.
After an explosive Q4 (October through December) selling season, sellers everywhere are left wondering how they can replicate those high profits throughout the year.
The truth is, Q4 is the perfect storm. A high demand for Christmas gifts coupled with other holidays that fall in the same timeframe such as Thanksgiving and New Years give customers more than enough reason to purchase an abundance of products online.
While there may never be a magic solution for replicating Q4-like profits throughout the entire year, this simple strategy could get you pretty close.
How to get higher, more consistent profits year round:
Capitalize on smaller holidays that still traditionally involve gift giving such as Valentine’s Day, Mother’s Day and Father’s Day. Selling products directed towards these holidays will give customers a reason to purchase your products all year and will boost your profits as a result!
Here are 8 ways you can capitalize on Mother’s Day for some serious Q1 and Q2 profits this year:
- Create targeted product messages
Customers are more likely to purchase a product they find an emotional connection with. For that reason, best-selling designs are relatable, amusing and/or memorable. Create products like this by combining two niches. For example, the product message ‘You are the mom every dancer wishes they had’ speaks to a specific group of mothers who have children that dance. The more you can make a customer say, “that’s me” with the messaging, the more likely they are to purchase the product.
- Produce high-quality designs
The key to a best-selling print on demand product is an eye-catching design. Hire a designer on a marketplace such as UpWork, or create your own designs with softwares such as Canva, Photoshop or Creative Fabrica. No matter how you create your designs, have your peers who fit the niches you are targeting give you feedback on your design. After all, it’s not you who needs to love the product.
- Diversify your marketplaces
You’ll only get sales if your audience knows your product exists. By increasing the places customers can find your products, i.e., Amazon, Etsy, Facebook Marketplace, Ebay, you increase your chances of getting a sale.
Pro tip: You can sell Quadra products on all of these marketplaces!
- Choose the right products
Some print on demand and dropship products make more sense as Mother’s Day gifts than others. Carefully choose the products you design and publish on your store. Also, choose products that are unique so your competition is low. The following are examples of good Mother’s Day products:
- Wood signs
- Throw pillows
- Phone cases
- Picture frames
- Start online marketing
Use ad platforms such as Facebook, TikTok and Etsy to promote your products! Ad platforms, especially Facebook, have incredibly-detailed targeting information on their users. If you create a product about mother’s who have children who dance, Facebook can promote your product to individuals who fit that description.
- Offer customization
Allow customers to customize your products to fit their needs. For example, you could allow customers to put their mother’s name or occupation on a product. Customizable products sell more as gifts than non-customizable gifts and customers will pay up to 20% more for them!
- Provide discounts
Offer discounts to customers who purchase items in bulk, then create designs that make sense to buy in multiples. For example, you could create a product for companies to gift to employees for an upcoming holiday, such as Mother’s Day.
- Get creative!
Think outside the box! Don’t just target traditional mothers. Create products for dog moms, foster moms, mother-figures, grandmothers, aunt, sisters and more! When you shift your mindset away from the norm, you’ll find audiences of people who are looking for products that reflect their lives.
Ready to give this a shot?
If you implement these strategies into your selling this Q1 and Q2, you could find that your products sell better than ever before! Customers are always looking for well-made, visually-appealing products that they can relate to, and you can provide that for them this Mother’s Day!
Check out goquadra.com to get started selling high-profit margin, unique products in time for this Mother’s Day.