What is Advertising?

What is Advertising?

What do Doritos SuperBowl commercials, the Chick-Fil-A cow or even grocery store coupons have in common? They’re all advertising!

Advertising is a marketing strategy that businesses use to promote their products or services to potential customers, and it’s everywhere! Businesses are always searching for new ways to reach their target audience with the goal of creating awareness, generating interest and encouraging people to take action.

Effective advertising campaigns are designed to appeal to consumers’ emotions, needs and desires and to provide them with information about how the benefits of a particular product or service could help them.

Have you ever seen a commercial that made you laugh or cry? That advertisement successfully connected with your emotions and life experiences.

Advertising can take many forms, from traditional print and television ads to more modern methods such as influencer marketing and social media advertising. The rise of the internet and the abundance of digital media channels have transformed the advertising landscape, making it easier for businesses to reach a global audience.

There are several types of advertising and each form has its own set of benefits and challenges!

Print Advertising: 

This refers to physical forms of advertising typically such as newspapers, magazines or direct mail. Viewers tend to pay more attention to print advertisements (ads) than they do digital ads because print is less distracting. 

Because people are most likely to read newspapers, magazines or books that reflect their interests and opinions, print ads have the benefit of easily reaching their intended audience. Print ads can also be very cost-effective and easily customizable (Indeed). 

Broadcast Advertising: 

This form of advertising utilizes television and radio. Broadcast advertising can reach large audiences quickly and efficiently. It also utilizes more senses than other forms of advertising by incorporating images, music and motion. The variety in these ads keeps viewers interested and engaged (allbusiness). 

Outdoor Advertising: 

Also known as out-of-home advertising, outdoor advertising appears on billboards, transit advertising, signs and public benches. The location and scale of these ads make them very eye-catching. 

Outdoor ads are well accepted by consumers opposed to digital or online ads which are frequently perceived as annoying and distracting. Similar to print advertising, outdoor advertising can be very cost-effective and is preferred by businesses with smaller budgets (bmediagroup).  

Digital Advertising: 

Digital advertising encapsulates everything from banners on the side of a web page to sponsored ads in search engines or emails and social media. Because a majority of consumers spend so much time online, digital advertising is essential for most businesses. 

One of the benefits of online advertising is that it makes it simple to collect data on how ads perform by collecting data on who clicks on the ad and if they purchase the product or service. This is much different than traditional forms of advertising such as outdoor advertising where it’s impossible to know how many people were convinced to buy from seeing the billboard or park bench. This data simplifies the process of finding the right customers and provides insight into the success of the ad.  

Because ecommerce businesses sell products online, digital advertising is almost always the best strategy. One of the most popular and extremely effective methods of digital advertising is paid ads on platforms like Facebook, TikTok and Google. These methods are relatively simple, cost-effective and provide ways to target your exact target audience. 

These social media and search engine platforms collect tons of data on their users. If you created a product for moms who have sons that play baseball, Facebook can show your ads to those exact people. 

Visit our membership site at learn.goquadra.com to learn more about paid ads.

Why is Advertising Important? 

The role of advertising cannot be overstated. When a new product is developed, advertising is a crucial first step in its lifecycle. It acts as an introduction to the product and helps to establish the brand in the market. Through effective advertising, businesses can get their product in front of a wider audience, which can lead to increased sales.

Moreover, advertising plays a significant role in creating demand for a product. Before production, businesses calculate sales projections to determine the cost of production. Advertising helps to turn those projections into reality by introducing the product to potential customers and generating interest.

In today’s digital age, advertising has become a science. Businesses can use highly targeted campaigns and track every conversion from an ad with ease. This level of control and traceability makes advertising essential for attribution modeling and conversion rate optimization.

Advertising also allows businesses to get ahead of other players in their fields. This healthy competition shapes the market and can lead to big wins for businesses. Promotional advertising, when done as part of an aggressive marketing campaign, can be particularly effective at getting quick results.

For businesses with limited funds, free advertising can be a successful method of marketing. Social media is one form one free advertising that can be extremely effective, especially in the ecommerce space. Click here to learn more about advertising for free through social media!

Advertising is a critical part of promoting a business. With the right strategy and execution, advertising can help businesses achieve their objectives and succeed, even in competitive marketplaces!

Top 5 Design Softwares for Creating Products (2023)

Top 5 Design Softwares for Creating Products (2023)

Whether you’re just starting your ecommerce journey or you’re an experienced seller you need a way to design your products.  That’s where design softwares comes into play.  Design software allows you to create that unique design you’ve had in the back of your mind and place it onto a product your customers will love. 

The only problem is how do you choose from the ever growing list of design applications?  When they all have so many different features, purposes and prices it can be hard to know which is the right one to choose.  That’s why we created this guide on our top five favorite design softwares so that you can find the software that best suits your needs.

When choosing the best design applications we based our choices off of a few important features including ease-of-use, capability, price, and mobility. 

Ease-of-use is rated on how quickly you can learn the software and how quickly you can start creating with it.  Capability refers to how much control and versatility the software offers.  Price is an important aspect because if you’re just starting out you might be more interested in keeping your costs low but if you’re already experiencing high volume it might be time to upgrade to one of the more expensive options.  Some applications you can use anywhere anytime even from your phone and some are limited to a desktop or laptop resulting in various levels of mobility.  With this in mind let’s look at our first option on our list. 

Canva is a favorite among students, beginners and professionals alike. People love it because of its simplicity and ease-of-use, and its many templates that help you to design everything from presentations and infographics, to that million dollar product design. It’s also web-based which means you can access your designs from any device anywhere!



Intutive and easy-to-use


Many design templates 


Budget Friendly


Easy Collaboration


Many stock elements, graphics, photos, etc.


Web-based so you can access your designs anywhere


Free plan is very limited

Unable to copy designs onto other designs

Limited creativity and use

Less control than other softwares

Limited intellectual property rights

Photoshop 19.99/month (includes Lightroom)

Adobe Photoshop has been around for a long time now and for good reason. It’s a powerful application with many use case. You can also get Adobe Lightroom as an added bonus which is great if you’re interested in learning photography.



Surplus of features, tools, and capabilites


Multitude of file formatting options


Easty to scale and size designs


Adobe is an industry standard; there products work well together


Great support and online forums/tutorials


Lightroom is a great bonus for those interested in photography


Steep learning curve

Subscription based plan can be costly

Large application size

More difficult to collaborate with

Not great for vector graphics

Illustrator $20.99/month

Next up also from Adobe is Illustrator. Widely popular among graphic designers, Illustrator allows you to create amazing graphics with ease. Illustrator specializes in vector graphics which allow you to scale and resize a design without losing quality.



Multitude of features and tools


Vector based design software makes scaling easy


File recovery


Image tracing tools


iPad application


Can work on multiple designs at once


Works well with other Adobe products


Subscription based plan can be costly

Large application size

Steep learning curve

Teams feature is expensive

Easier with drawing tablet which adds to cost

Coreldraw $22.42/month or $549 one-time purchase

Coreldraw is an application that’s popular among manufacturers creating engraved or print designs. It’s very robust and customizable and unlike the adobe softwares it has a on-time purchase option available.



Professional-level software with unique features


Customizable layout makes finding tools easier


Many training videos available


Flexible and versatile


Dynamic Asset Management


One-time purchase option saves money in the long run


Able to share design elements easily with others


Print Preview isn’t accurate

Compatability issues when using multiple apps

Steep learning curve

Ease-of-use issues

Limited intellectual property rights

Procreate $12.99 one-time purchase

Procreate is popular among Apple users because of its low price and because it was made to be used with iPad. And because it’s made for iPad that means it’s extremely mobile allowing you to create designs while traveling or from room to room. 



Designed for iPad


Highly-responsive brush technology


Intuitive Interface


Customizable tools and canvas sizes


Inexpensive, one-time purchase


Very mobile, easy to travel with


iPhone version available as well


Steep learning curve

Only available on Apple products

Limited use-case; not great for web design

Less control than other softwares

No masks, vectors or adjustment layers

When deciding which design software to use it’s important to think about what to do you need right now.  Are you looking to create products as fast as possible?  Then Canva is your best option.  Do you love Apple products and enjoy using pens to draw with?  Then Procreate is the pick for you.  Or maybe you want power and versatility and don’t mind taking the time to learn a new software then Photoshop, Illustrator or CorelDraw would be great for you.  Whatever you decide keep in mind you can always switch to a different application later and also that any of these will be able to create winning designs. 

To make things even easier we recommend using designs from a site such as Creative Fabrica. You will still need an application like Canva or Photoshop to resize the designs but Creative Fabrica has thousands of elements, images, fonts, symbols and done-for-you designs that are ready to be placed on any product you’re wanting to sell.

7 Strategies for Q2 Sales

7 Strategies for Q2 Sales

As a dropshipping or print on demand business owner, Q2 (April-June) is one of the most challenging seasons to generate sales.

With the holiday season over and customers gearing up for summer, it can be easy for your products to get lost in the shuffle; however, with some strategic planning and execution, you can turn Q2 into a successful season for your business. 

Read ahead to learn seven successful strategies for dropshipping and/or print on demand sellers during Q2.

  1. Leverage holidays and events

Capitalize on holidays and events during Q2 that traditionally include gift giving. For example, Easter, Mother’s Day and Father’s Day. Q2 is also a common time for many celebratory events such as graduations, weddings and the beginning of summer. Boost your sales by creating products targeting these types of events. 

  1. Run promotions and discounts

Promotions and discounts are a tried-and-true way to incentivize customers to purchase. Consider offering a discount code for first-time customers. You can also run flash sales or limited-time offers to create urgency and encourage customers to act fast.

  1. Offer Referral Programs

Referral programs can be a powerful way to attract new customers while rewarding your loyal base for recommending your business. There are various ways to create a referral program, such as offering cash incentives, discounts or free products for successful referrals. Remember that your current customers are an essential source for acquiring new clients because they already know and trust your brand. Because of that, incentivizing them to refer their friends and family can lead to a higher conversion rate.

To make your referral program effective, ensure that it is user-friendly, and that the guidelines are easy to follow. Choose incentives that your customers will find beneficial and make it easy for them to redeem their reward. Promote your referral program through various channels such as your website, social media platforms and email campaigns. Track and measure the results of your referral program to determine its effectiveness so you can make necessary adjustments.

  1. Optimize your website for conversions

Q2 is a great time to optimize your website for conversions if you haven’t already done so. If your website has broken links or is hard to navigate, you could be missing out on potential sales. Ensure your website is user-friendly with clear calls to action and easy navigation. Consider implementing features like live chat and abandoned cart emails to aid customers in completing their purchase.

  1. Collaborate with influencers

Influencer marketing can be a powerful tool for generating sales. Find influencers in your niche and collaborate with them to promote your products to their followers. This can help you reach a wider audience and build credibility for your brand.

  1. Utilize social media advertising

Social media advertising can be an effective way to reach potential customers and drive sales. Consider running targeted ads on platforms like Facebook, YouTube or TikTok to promote your products to people who are most likely to be interested in them.

  1. Offer free shipping

Shipping costs can be a significant deterrent for customers, so consider offering free shipping to entice them to make a purchase. You’ll find an increase in customers who purchase, even if you just add the shipping cost to the total cost of the product to recoup your costs. If you don’t want to offer free shipping to everyone, you could consider offering free shipping on orders over a certain dollar amount. This will encourage customers to spend more.

By following these tips, you can increase your chances of generating sales during Q2. Remember to stay flexible and adaptable. Review your results and be willing to make adjustments to your strategies as they are necessary. With persistence and hard work, you can make Q2 a successful season for your business!

Dropshipping: Too Good To Be True?

Dropshipping: Too Good To Be True?

Dropshipping is quickly gaining popularity in the ecommerce world and many Shopify and Etsy sellers are beginning to adopt this method. The promise of low risk sales, more flexibility, easy scalability and more can all sound too good to be true, but is it? 

What is dropshipping?

In traditional commerce, sellers are responsible for every step in the order fulfillment process. This means sellers often need to maintain a warehouse where they store their inventory, handle supply chain operations, and manage shipping. This puts the seller at risk because they’ll lose money if they aren’t able to sell the product.

Dropshipping is a supply-chain-management technique where the seller does not produce or store product, instead they list other manufacturer’s or wholesaler’s products in their store and send the order and shipment details to the manufacturer or wholesaler after the product has been purchased by a customer. 

This method mitigates much of the risk for sellers and helps suppliers get more sales, so all parties benefit.

Dropshipping requires three parties:

  1. The seller

The individual listing the products in their store.

  1. The supplier

This could be a manufacturer, wholesaler, or another online retailer.

  1. The customer

The individual who purchases the product from the seller.

The four basic steps of dropshipping are:

  1. Seller lists a supplier’s product in their store
  2. Customer places an order for the product
  3. Seller sends the order information to supplier 
  4. Supplier prepares the customer’s order
  5. Supplier ships the order directly to customer

Dropshippers choose products they love, list them on their store, market those products to their audience, and handle customer relations. This simplified form of ecommerce comes with some incredible benefits, especially for entrepreneurs with low capital who want to spend less time worrying about operations.


Low start-up costs:

One of the most significant advantages of dropshipping is the low start-up costs. As a seller, you don’t have to purchase inventory upfront, which means you do not need to have a physical store or warehouse to store your products. 

Reduced risk:

Dropshipping reduces the risk of unsold inventory because sellers only pay for inventory after it has sold. In traditional retail models, sellers often buy a large amount of inventory, and if those products do not sell, they incur significant losses. 

Flexibility and scalability:

Dropship sellers can offer a wide range of products without having to keep them in stock. This means that sellers can quickly and easily add new, unique products to their online stores to expand their product lines and increase sales.

Location independence:

Dropshipping allows sellers to operate their businesses from anywhere in the world. Sellers don’t need a physical store or warehouse, they just need access to the internet!


Dropshipping does present a few challenges that, although easy to overcome, entrepreneurs should consider before adopting this model.

Low profit margins:

Dropship sellers can’t take advantage of bulk pricing or economies of scale so they have to pay a higher price per unit for each product they sell. Additionally, because the competition is high in the dropshipping industry, sellers may have to lower their prices to remain competitive, reducing their profit margins.

Dropship sellers can overcome this challenge by selling unique products that have limited competition in the marketplace. Customers have been proven to pay more for products that are unique.

No control over product quality:

Dropship sellers aren’t involved in the creation of the product, so they don’t have control over the quality of the product . The manufacturer or supplier may ship faulty or low-quality products, which can lead to negative customer feedback and loss of business. 

Sellers can mitigate this risk by taking time to research a manufacturer’s failure rate and checking their reviews before forming a partnership. Past performance is a great indicator of future success.

Shipping delays:

Dropship sellers are dependent on a supplier to fulfill orders, which means the seller has little control over the shipping process. Shipping delays are a common issue in dropshipping, as the supplier may take longer than expected to ship the product to the customer. 

To balance this, many sellers search reviews to find reliable manufacturers or change their store’s shipping policy to account for the possibility of long shipping times.

Lack of brand control:

Because the dropship sellers aren’t involved in the shipping process, they have limited control over the customer experience and branding of their store. This can reduce the number of repeat customers.

Sellers can overcome this by increasing the number of customer touch points they have. For example, the seller could email their customers after their order has been delivered asking about the quality and thanking them for making the purchase. Going the extra mile helps customers remember a company, even when the shipping package isn’t branded.

How you can get started:

Dropshipping is a great business model for entrepreneurs who are looking to start an online store without having to worry about manufacturing, shipping and inventory. By partnering with a reliable supplier, these entrepreneurs can focus on building their brand, attracting customers and developing relationships with suppliers. 

Although dropshipping presents it’s own set of challenges, sellers can easily overcome them and find success through this ecommerce method.

If you want to learn more about dropshipping and/or print on demand, visit www.goquadra.com to watch Quadra’s free masterclass and get started as a seller today!

What is Print on Demand?

What is Print on Demand?

If you’re in the ecommerce space, you’ve probably heard of print on demand, or POD, but you might not be sure what it is or how it could benefit you. Keep reading to learn how print on demand could help you establish or scale your ecommerce business.

Print on demand is a form of ecommerce selling where sellers connect with manufacturers who create white-label and easily-customizable products such as mugs, wall signs, and t-shirts. These sellers then upload their own custom designs on the products to sell in their stores. With print on demand, manufacturers only produce and ship products after they have been purchased. 

Print on demand products are fully customizable and unique so they stand out in the crowded ecommerce marketplace. That’s why print on demand could be the perfect next step for your business!

Why Customers Prefer Print on Demand

Your customers will love your print on demand product offerings! Not only will they benefit from the robust creative abilities and quality of the products, but they’ll also be able to request customizations personalized to their tastes. In fact, 1 in 5 customers are willing to pay up to 20% more for personalized products so this could significantly increase your profits.  

As a print on demand seller, you won’t have to worry about inventory or shipping products yourself! The traditional way to sell online is to find a product, order that product in bulk, and then start selling. This form of selling puts a lot of risk on your end. You could sell out within the first week or you could be left with hundreds of products still in your inventory at the end of six months. This reality makes selling online a large risk to small business owners and large CEOs alike.

Print on demand manufacturers take responsibility for maintaining stock of all their products so you have one less thing on your mind as you grow your business. They will also ship the product directly to your customer for you! This process is called dropshipping.  

Dropshipping creates a low point of entry for businesses, making it a great option if you are looking to start a business but you have limited capital. It also removes you from a number of the messier operation components of running a business so that you can focus on what you love such as creating designs, advertising, and/or expanding your brand.

A lady designing clothing for her business

Quadra Simplifies the Process

The benefits of print on demand are clear, but you might be asking yourself: Where do I find manufacturers? How do I make sure the manufacturers receive and print the right design? How do I know which products to launch? How do I know the manufacturer is reliable?

Quadra simplifies the process. Quadra builds the manufacturer relationships for you. All you have to do is select products from our extensive catalog of unique products, upload your own design onto the product of your choice, and launch it in your Shopify store. You only pay for products to be manufactured after a customer has purchased them. 

We send the product with its design to the manufacturer. The manufacturer prints the design on the product and ships the product directly to your customer. That’s all there is to it!

By using Quadra you get all of the benefits of print on demand such as spending more of your valuable time creating designs, marketing your products, and building your brand, without going through the hassles of starting a business. 

Subscribe to Quadra Pro and you’ll receive early access to unique products and manufacturer-volume pricing so you can save up to 50% compared to our free plan. Plus you’ll get access to training videos from Quadra’s Print on demand experts.